Evgenii Chekov
Product Designer
Tbilisi, GE.About
Highly accomplished Product Designer with over 6 years of experience in B2C and B2B technology environments, specializing in creating scalable design systems, high-converting digital products, and impactful visual communications. Proven ability to drive measurable business growth through end-to-end project ownership, cross-functional collaboration with product, marketing, and engineering teams, and dedicated mentorship of junior designers. Adept at leveraging design to achieve significant business outcomes and enhance user experience across diverse markets, including Germany and Georgia.
Work
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Summary
Global SaaS provider for capital markets trading platforms.
Highlights
Led the comprehensive redesign of the corporate website and key product pages, significantly increasing visitor-to-lead conversion by 47% (from 1.9% to 2.8%) and reducing bounce rate by 23%.
Launched 12 high-impact promotional landing pages, generating over 300 qualified leads and contributing to a pipeline exceeding $1.2 million; one page alone secured 3 opportunities valued at $340K within 6 weeks.
Streamlined design-to-development workflows by expanding and optimizing the UI-kit, enhancing efficiency and collaboration.
Collaborated closely with engineering teams to ensure pixel-perfect implementation, and effectively communicated design solutions and strategies to executive stakeholders.
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Summary
VC fund supporting 20+ portfolio companies and tech-startups.
Highlights
Directed visual identity and branding for over 15 pitching events, significantly reducing concepting time by 60% (approximately 30 hours per project).
Revitalized visual assets, leading to an an average engagement rate (ER) increase of 18% across social media platforms.
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Summary
Largest classifieds platform with 50M+ Monthly Active Users (MAU).
Highlights
Spearheaded the brand rollout across 12 distinct channels, establishing and codifying new comprehensive brand guidelines to ensure consistency.
Created compelling cross-channel visual assets that boosted promo-page Click-Through Rate (CTR) by 38% and elevated the brand consistency index from 74 to 92.
Developed and implemented a scalable template system, empowering 6 marketing managers to produce over 150 creatives per quarter and reducing content creation cycles by 15%.
Collaborated strategically with product teams, providing high-level art direction for successful in-app promotions and new feature launches.
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Highlights
Mentored over 40 graphic design students, with 90% successfully securing design roles within 6 months of program completion.
Developed and implemented a comprehensive Graphic Design curriculum, including leading intensive portfolio-review sprints to prepare students for industry roles.
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Highlights
Designed engaging motion graphics, web layouts, and email campaigns that contributed to a 28% year-over-year increase in course enrollments.
Standardized visual guidelines across multiple product teams, streamlining design processes and reducing creative turnaround time.
Optimized email templates, resulting in a substantial increase in open rates from 18% to 24% and a 6% boost in Click-Through Rate (CTR).
Languages
English
Proficient
Russian
Native
Skills
Design Systems & Strategy
Scalable Design Systems, Product Ownership, Design Processes, Design Critique, Design System.
Cross-Functional Collaboration
Cross-Team Facilitation, Stakeholder Management, Lean Communication, Project & Time Management.
Digital Product Design
Figma, Prototyping, Webflow, Framer, UI/UX Design, Web Design.
Visual & Motion Design
Adobe Creative Cloud (CC), Cinema 4D, Visual Communications, Motion Graphics, Branding.
Technical & Analytical Skills
HTML/CSS, Google Analytics, MS Clarity, PostHog, AI/LLM Workflows, 3D Visualisation, Data Analysis.
Project Management Methodologies
Kanban, Agile, Project Management.
Communication & Presentation
Presentation, Documentation, Mentorship, Public Speaking.